THE MIXED USE CITY CENTER
The mixed-use concept focuses on the customer who can afford to pay for service and convenience, whether it is as an office tenant, retail customer, hotel guest or apartment resident. By creating a service-oriented city-within-a-city, the affluent visitor can get many things done at the same time and in the same place.
The concept consists of a standardized building with only minor variation. The key is in combining the components to suit a specific plot, thereby creating a total value greater than the sum of its parts.
