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    <loc>https://www.amma-group.com/blog/are-argyle-pink-diamonds-about-to-shoot-up-in-price-asks-south-china-morning-post</loc>
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      <image:title>Blog - Are Argyle pink diamonds about to shoot up in value asks South China Morning Post</image:title>
      <image:caption>Argyle Amour - 2.61 carat heart-shaped brilliant cut Fancy Intense Pink. Argyle Amour is the most valuable heart-shaped diamond ever produced from the Argyle Diamond Mine. Image courtesy of Argyle Pink Diamonds</image:caption>
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    <lastmod>2020-09-23</lastmod>
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      <image:title>Blog - Fancy coloured diamonds remain strong during economic downturn</image:title>
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      <image:title>Blog - Fancy coloured diamonds remain strong during economic downturn</image:title>
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    <lastmod>2020-09-23</lastmod>
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      <image:title>Blog - Fancy Vivid Blue Leads At Christies Geneva Auction</image:title>
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      <image:title>Blog - Fancy Vivid Blue Leads At Christies Geneva Auction</image:title>
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    <lastmod>2020-09-23</lastmod>
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      <image:title>Blog - Baselworld asks investors to accept rescue package</image:title>
      <image:caption>Baselworld, MCH Group</image:caption>
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    <loc>https://www.amma-group.com/blog/internally-flawless-fancy-intense-blue-to-lead-at-christies-new-york</loc>
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    <lastmod>2020-09-23</lastmod>
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      <image:title>Blog - Internally Flawless Fancy Intense Blue to Lead at Christie’s New York</image:title>
      <image:caption>A blue diamond ring to lead Christie's sale of magnificent jewels in New York on July 29. Courtesy of Christie's</image:caption>
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    <loc>https://www.amma-group.com/blog/just-how-important-is-brand-diagnosis</loc>
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    <lastmod>2020-09-23</lastmod>
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      <image:title>Blog - With changes in the major watch &amp;amp; jewellery fairs, just how important is brand diagnosis? - Credit MCH Group</image:title>
      <image:caption>Credit MCH Group</image:caption>
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    <lastmod>2020-09-23</lastmod>
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      <image:title>Blog - Keeping up with the trade show developments - Credit Watches &amp; Wonders</image:title>
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    <loc>https://www.amma-group.com/blog/internally-flawless-7-ct-fancy-intense-blue-diamond-sells-for-over-3m</loc>
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    <lastmod>2020-09-23</lastmod>
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      <image:title>Blog - Internally Flawless 7.16 ct Fancy Intense Blue Diamond Sells For Over $3.8m</image:title>
      <image:caption>Courtesy Christies</image:caption>
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    <loc>https://www.amma-group.com/blog/with-the-argyle-closure-looming-ellendale-provides-hope-for-australian-coloured-diamonds</loc>
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    <lastmod>2020-09-23</lastmod>
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      <image:title>Blog - With the Argyle closure looming, Ellendale provides hope for Australian coloured diamonds</image:title>
      <image:caption>Courtesy Rio Tinto</image:caption>
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    <loc>https://www.amma-group.com/blog/argyle-pink-diamonds-releases-one-of-its-final-collection-tenders-9-2020</loc>
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    <lastmod>2020-09-23</lastmod>
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      <image:title>Blog - Argyle Pink Diamonds releases one of it’s final collection Tenders. - The Argyle Pink Diamonds Tender 2020 Heroes</image:title>
      <image:caption>Courtesy Argyle Pink Diamonds, Rio Tinto</image:caption>
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    <loc>https://www.amma-group.com/blog/eskw6vs5m0dphqvnerabw3xgdntsdd-9-2020</loc>
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    <lastmod>2020-09-30</lastmod>
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      <image:title>Blog - Highly Anticipated Magnificent Jewels Hong Kong Auction - 4.48 Carat, Fancy Vivid Blue, Internally Flawless, Pear Shaped Diamond. Image courtesy of Sotheby's</image:title>
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      <image:title>Blog - Highly Anticipated Magnificent Jewels Hong Kong Auction - 6.41 Carat, Pigeon Blood, Burmese Ruby. Image courtesy of Sotheby's</image:title>
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      <image:title>Blog - Cullinan Mine Unearths Five Significant Blue Diamonds - Image courtesy of Petra Diamonds</image:title>
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    <lastmod>2020-10-23</lastmod>
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      <image:title>Blog - Celebrating 13 Years - Amma Group's first five diamonds</image:title>
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      <image:title>Blog - Celebrating 13 Years - Argyle Isla, 1.14 Carat Fancy Red Diamond</image:title>
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      <image:title>Blog - Celebrating 13 Years - 3.32 Carat Fancy Vivid Blue Diamond</image:title>
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      <image:title>Blog - Celebrating 13 Years - 3.01 Carat Fancy Vivid Orange Diamond</image:title>
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      <image:title>Blog - Celebrating 13 Years - 3.21 Carat Fancy Vivid Purplish Pink Diamond</image:title>
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    <lastmod>2020-10-06</lastmod>
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      <image:title>Blog - Decrease in global diamond production creates demand amongst India’s super rich - The Argyle Aurora, 1.47 carat fancy red oval cut diamond. Rio Tinto</image:title>
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      <image:title>Blog - Decrease in global diamond production creates demand amongst India’s super rich - The Argyle Isla, 1.14 carat fancy red rectangular cut diamond. Rio Tinto</image:title>
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      <image:title>Blog - Decrease in global diamond production creates demand amongst India’s super rich - The Argyle Prima, 1.20 carat fancy red, pear shape diamond. Rio Tinto</image:title>
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    <loc>https://www.amma-group.com/blog/the-power-of-a-brand-10-2020</loc>
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    <lastmod>2020-10-14</lastmod>
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      <image:title>Blog - The Power of a Brand - Fancy Vivid Orange Diamond Boucheron Ring</image:title>
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      <image:title>Blog - The Power of a Brand - Unbranded Fancy Vivid Orange Diamond</image:title>
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    <loc>https://www.amma-group.com/blog/amma-asset-management-liquidates-fund-iv-m6byw</loc>
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    <lastmod>2020-10-19</lastmod>
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      <image:title>Blog - Amma Asset Management Delighted to Announce Realisation of Sciens Coloured Diamond Fund III</image:title>
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      <image:title>Blog - Amma Asset Management Delighted to Announce Realisation of Sciens Coloured Diamond Fund III</image:title>
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      <image:title>Blog - Amma Asset Management Delighted to Announce Realisation of Sciens Coloured Diamond Fund III</image:title>
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      <image:title>Blog - Amma Asset Management Delighted to Announce Realisation of Sciens Coloured Diamond Fund III</image:title>
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    <loc>https://www.amma-group.com/blog/amma-group-announces-its-esg-intention-with-launch-of-new-partnership-10-2020</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-26</lastmod>
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      <image:title>Blog - Amma Group Announces Its ESG Intention With Launch of New Partnership</image:title>
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      <image:title>Blog - Amma Group Announces Its ESG Intention With Launch of New Partnership</image:title>
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    <loc>https://www.amma-group.com/blog/the-argyle-mine-ceases-operations-today-10-2020-jnea9-lzmn8</loc>
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    <lastmod>2020-11-03</lastmod>
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      <image:title>Blog - The Argyle Mine Ceases Operations Today - Fancy Deep Pink Argyle Diamond (Copy) (Copy)</image:title>
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      <image:title>Blog - The Argyle Mine Ceases Operations Today - The Argyle Aurora (Copy) (Copy)</image:title>
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    <loc>https://www.amma-group.com/blog/1483-caratpurple-pink-diamond-sells-for-38-million-11-2020</loc>
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    <lastmod>2020-11-12</lastmod>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/2dr81xw2dir1nvch4k418lls6kvidu-11-2020</loc>
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    <priority>0.5</priority>
    <lastmod>2020-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1605095837006-0KRQSLZNE023T7UQY6PG/Christies_GNV_purplish%2Bred%2BGraff%2Bring.jpg</image:loc>
      <image:title>Blog - Rare Fancy Purplish-Red Diamond Sells Above Estimate - Fancy Purplish Red Diamond Ring</image:title>
      <image:caption>Christies Geneva</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1605097518158-3R0VTI6ACPEJGGPE5V7B/2020_GNV+FDB+Pear+Ring.jpg</image:loc>
      <image:title>Blog - Rare Fancy Purplish-Red Diamond Sells Above Estimate - 3.96 Carat Fancy Deep Blue Diamond Ring</image:title>
      <image:caption>Christies Geneva</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1605097535751-MRUF6BGCOP0H78OAE04Q/2020_GNV_sapphire_ring.jpg</image:loc>
      <image:title>Blog - Rare Fancy Purplish-Red Diamond Sells Above Estimate - 16.45 Carat Kashmir Sapphire Ring</image:title>
      <image:caption>Christies Geneva</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/s4e46rn3uq8ww0upyx5c53p0msy3ig-11-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1606065991032-QLMVV1LM9FHPKV1S8LLS/I%2Bexclude%2Byou.jpg</image:loc>
      <image:title>Blog - I Choose To Exclude You!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/resurgence-in-coloured-diamond-sales-12-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1618830386972-PZ11X7THDON8YR708K5J/THE_PERFECT_PALETTE.jpeg</image:loc>
      <image:title>Blog - Resurgence in Sales of Coloured Diamonds</image:title>
      <image:caption>Christies</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/non-fungible-token-fancy-coloured-diamonds-really-srr94</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1620735276159-95UZ1DQ23M3IRJO9WECR/Screenshot+2021-05-11+at+13.13.19.png</image:loc>
      <image:title>Blog - Non-Fungible Token Fancy Coloured Diamonds - Really? - Pink Diamond Colour Scale by Scarcity &amp; Value</image:title>
      <image:caption>The graph shows how scarcity and value are impacted across the colour scale spectrum.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1620740337115-1UI2UE9J4B3KPEXLVHIJ/Argyle+Prima.png</image:loc>
      <image:title>Blog - Non-Fungible Token Fancy Coloured Diamonds - Really? - The Argyle Prima© Fancy Red Pear Shaped Diamond</image:title>
      <image:caption>Previously under management by Amma Group</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/sapphires-shine-in-geneva-5-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1621248855480-DGNNS6HMEDQIDD4WWXUR/Kashmir+Sapphire+55.19cts.jpeg</image:loc>
      <image:title>Blog - Sapphires Shine in Geneva - Sapphire and Diamond Brooch</image:title>
      <image:caption>Formerly in the Collection of Maureen Constance Guinness, Marchioness of Dufferin and Ava, 55.19 carats and 25.97 carats Sapphire and Diamond Brooch.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/diamonds-navigating-an-opaque-market-7-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1625171453543-9ROO1F8L6IMWAB994RGA/Screenshot+2021-07-01+at+21.27.29.png</image:loc>
      <image:title>Blog - Diamonds: Navigating An Opaque Market - The Dancing Sun</image:title>
      <image:caption>The 204.36-carat “Dancing Sun” fancy intense yellow diamond, sold for $4.95 million. Christies, New York</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1625170683680-6XB9KU74Y1SV0O0W8E78/Screenshot+2021-06-17+at+15.00.13.png</image:loc>
      <image:title>Blog - Diamonds: Navigating An Opaque Market - The Sakura Diamond</image:title>
      <image:caption>An 15.8-carat purple-pink diamond set on a platinum and gold ring, sold for $29.3 million. Christie’s Hong Kong</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/what-the-crypto-are-diamond-nfts-7-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1626727322334-QTAFPZ8ATNR4TNVK7FN5/101.ct+Cryptobuyer.jpeg</image:loc>
      <image:title>Blog - What the Crypto are diamond NFTs? - Make it stand out</image:title>
      <image:caption>Sotheby’s 101.38 ct. D colour flawless diamond sells to a cryptobuyer</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/category/Advisory+Services</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/category/Jewellery+Design</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/category/Industry+Related+News</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/category/Advisors+to+Luxury+Goods</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/category/Targeting</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/category/ESG</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/category/Asset+Management</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/category/Branding</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/What+is+targeting%3F</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Pink+Diamonds</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Brand+Diagnosis</loc>
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  <url>
    <loc>https://www.amma-group.com/blog/tag/Luxury+Goods+News</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Pigeon+Blood+Colour</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Fancy+Coloured+Diamonds</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Jewellery+Design</loc>
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  <url>
    <loc>https://www.amma-group.com/blog/tag/Red+Diamonds</loc>
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  <url>
    <loc>https://www.amma-group.com/blog/tag/Blue+Diamonds</loc>
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  <url>
    <loc>https://www.amma-group.com/blog/tag/Diamond+Production</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Green+Diamonds</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/HourUniverse</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Jewellery+Shows</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Advisory+Services</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Burmese+Rubies</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Diamond+Industry</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Sotheby%27s</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Watches+%26+Wonders</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Precious+Stone+Industry</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/ESG+Investing</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/SIHH</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Baselworld</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/NFTs</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Argyle+Pink+Diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Internally+Flawless</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Asset+Management</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Kashmir+Sapphires</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Advisors+to+Luxury</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/Christie%27s+Magnificent+Jewels</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.amma-group.com/blog/tag/ESG+Intention</loc>
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  </url>
  <url>
    <loc>https://www.amma-group.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593515162669-D6R8IAJK5CNF4ERZ99ZZ/image-asset.jpeg</image:loc>
      <image:title>About - Set up in 2008, Amma Group was the brainchild of Philip Baldwin and Mahyar Makhzani; both with extensive experience in luxury goods and with a particular interest in coloured diamonds and precious stones. Initially set up as a fund specialising in coloured diamonds, for qualified investors, Amma Group has grown to include Amma Privé, creating exquisite bespoke jewellery and Amma Advisory, offering expert analytical, strategic and tactical advice for the luxury goods sector. With experience across the luxury goods and various continents, Mahyar began his career with Habsburg as Director and Auctioneer, he then went onto Mouawad as Group Manager for the US, before moving to Bulgari as the Managing Director for Switzerland and Eastern Europe. Most recently he was the Group Managing Director for Enigma. Similarly, Philip’s experience has spanned the luxury goods value chain, beginning his career as a buyer of gems &amp; stones for Baldwin, Pither and Rabey Ltd, a well respected jewellery manufacturer with customers including Cartier, Boucheron and Bulgari; before moving on to Tiffany as Store Manager for their flagship store in London; then becoming Director of Kiki McDonough and most recently as Managing Director of Bulgari UK.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1599485529631-4XBWQGLTNQKYWRFUPEJR/Carol.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1590334725333-IAWX3FVNLB7SRCN5T3R8/UNADJUSTEDNONRAW_thumb_147.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593596138127-EAOKFW665CIQXUOFWLO1/Eric%252BAndersen%252BPhoto.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594127669716-VC1Q2ZP81CLLIXJTN1LS/Steve.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594190240853-14GXH5BXMFKDO7BAIKJE/Ferrari_logo_colore-4.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1591265382648-YTERH7XCRQ3HYUZQ09ON/Ed+Broking+Logo.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1590332699729-VZIP00GL3OAGLK67JBLR/logo-eclipse.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.amma-group.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2022-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593720722489-B5RFUKN1CVRJOL2PYH3N/Asset%2BManagement%2BServices.jpg</image:loc>
      <image:title>Home - Alternative Investment in an Asset Management Company</image:title>
      <image:caption>Amma Asset Management manages alternative investment funds specialising in the rarest of coloured diamonds, Burmese rubies and Kashmir sapphires. These alternative assets have a strong demand, general opacity and inefficiency in their pricing, making them an interesting addition to a wealth portfolio. The fund is open to certified investors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1623674862756-E0JC90GRZRPW2KJEYEYR/Advisory+Services+colour.png</image:loc>
      <image:title>Home - Elegant Solutions: Bridging Your Knowledge Gaps</image:title>
      <image:caption>Amma Advisory bridges knowledge gaps within your organisation providing business effectiveness and brand building for the luxury sector. Through analysis we advise on creating solutions that have a positive, long lasting impact on gross margin, revenues and growth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593691199588-5J1T9EW1Y3ZPOABDVSBV/Prive%2BServices.jpg</image:loc>
      <image:title>Home - Natures Gift Meets True Artistry</image:title>
      <image:caption>Amma Privé: exquisite jewellery collections created with passion and an unparalleled mastery of art. We individually source, design and create bespoke jewellery of exceptional quality, for private clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594385670410-EMAIYJ8TZC62NG40SNDC/Brilliance%252525252BServices_1.jpg</image:loc>
      <image:title>Home - The Brilliance Of Diamonds</image:title>
      <image:caption>Amma Brilliance: more information coming soon</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amma-group.com/asset-management</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593694178878-IUER6M31A82ZXYORNF9E/set+of+five+pro.+image.jpg</image:loc>
      <image:title>Asset Management - Fancy Coloured Diamonds As An Alternative Asset</image:title>
      <image:caption>Each year, out of 80 million carats of rough diamonds mined only 0.001% are considered fancy coloured amounting to approximately 80 – 100 carats representing roughly 50 stones. Although the market data on coloured diamonds is opaque, industry experts estimate the annual market size to be $750 million - $1 billion. Increases in the price of the rarest coloured diamonds are attracting investors as a hard asset and an inflation resistant alternative investment. Coloured diamonds include yellow, which is the most common, through to orange, green, pink, blue, purple and the rarest of all, red. Of these colours, each is further classified by its intensity and depth of colour, the best of which is fancy intense to fancy vivid. Amma Asset Management only invests in stones of fancy intense to fancy vivid colour saturation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1591265922508-PH8QNP8ABECNB1IIVUWR/Jewel+of+Kashmir.jpg</image:loc>
      <image:title>Asset Management - Kashmir Sapphires As A Wealth Management Alternative Investment</image:title>
      <image:caption>True Kashmir sapphires are amongst the rarest and most scarcely mined gemstones on earth. They display a blue colour that is deeply saturated and bright, with a velvety transparency, caused by tiny inclusions scattering light within the stone. The best quality sapphires uniquely possess a vivid, fully saturated blue colour and the most coveted is known as “royal blue.” Their extreme rarity is due to the very short period of time over which these gemstones were mined from the original deposit, known as the “Old Mine”. Alas only a few sapphires originating from later mines could compare to the quality of the "Old Mine" sapphires.   Nowadays, only very few truly high-quality Kashmir gemstones are available on the market. It is the uniqueness of their appearance combined with their rarity which make Kashmir sapphires so highly desirable. The famous ‘Jewel of Kashmir’, a 27.68 carat sapphire was sold at auction in 2015 at Sotheby’s in Hong Kong for a record per carat price of US$242,145.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1591265950989-4I5Z9THFTILFQ9I6RXSV/sunrise-ruby-3-600x600.jpg</image:loc>
      <image:title>Asset Management - Burmese Rubies As An Alternative Investment</image:title>
      <image:caption>In the Mogok region of Myanmar, formerly known as Burma, you will find rubies of the highest quality. They are typically bluish-red in colour and combine a unique fluorescence with the presence of tiny inclusions that scatter light and make facets shine with a bright red gleam. Especially precious and rare are rubies known as pigeon-blood red in colour, which are the finest and most valuable of gemstones. These exceptional peculiarities along with decreasing production regularly result in stones from Burma achieving record prices. The most expensive ruby ever sold at auction was a 25.59ct Burmese ruby named the Sunrise Ruby which achieved US$30 million at Sotheby’s Geneva, in 2015.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amma-group.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593084692665-S8JLAI4SMWTKS0MBGTS2/Asprey-logo.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593510620124-9ZDRH4L6AENUSYFOUMHJ/boucheron+logo.png</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593084322610-FCHE3JL11266QQROVRYP/Faberge+logo.png</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593772195825-K0BWV97VGRL8DMPMHW5X/deBoulle-logo.png</image:loc>
      <image:title>Services</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.amma-group.com/prive</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593791193130-9NJLENFVE8M2E8K0FG1X/The%2BMajestic%2BYellow%2BMixed%2BCut%2Band%2B70ct.jpg</image:loc>
      <image:title>Privé - The Majestic Yellow</image:title>
      <image:caption>The Majestic Yellow necklace is represented by this magnificent 70.19 carat Fancy Vivid Yellow Diamond suspended from a string of mixed cut fancy-shape diamonds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593796171235-12NF991DUQ77I1QXB7CE/JRG0284353.jpg</image:loc>
      <image:title>Privé - Pink Cotton Candy</image:title>
      <image:caption>As delicate as candy, this pretty platinum ring supports an elegant 2.05 carat Fancy Intense Pink Pear-Shaped Diamond, surrounded by 43 Round Cut and 22 Baguette-Shaped white diamonds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594039033272-KNAPLEV1BY25YGOVOMWW/3.32%2Bnew%2Bimage.jpg</image:loc>
      <image:title>Privé - The Big Blue</image:title>
      <image:caption>This stunning 3.32 carat Fancy Vivid Blue Emerald Cut Diamond is held aloft by twenty pavé diamonds totalling 1 carat and is set in white gold.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1599558745343-85V0888GG6Y2B0PX5Z7Z/Multistone%2Bneckalce.jpg</image:loc>
      <image:title>Privé - The Jewel of Jaipur</image:title>
      <image:caption>This exceptional piece set with carved emeralds, rubies and sapphires, all sourced from India, surround a magnificent central Fancy Vivid Yellow diamond.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594386173076-XON1P3LX84818RBS850Y/Pink%252B%252526%252BGreen%252BRing.jpg</image:loc>
      <image:title>Privé - The Sacaea Green</image:title>
      <image:caption>The Sacaea branch symbolising the declaration of love, here represented by the 3.50 carat Fancy Vivid Yellowish Green Asscher Cut Diamond, the largest of its kind, highlighted by 1.33 and 1.51 carat Fancy Intense Pink Asscher Cut Diamonds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1599558974349-PH806LSCDUJQ4RWC99IA/Pear+drop+necklace.jpg</image:loc>
      <image:title>Privé - Pear Drop Delight</image:title>
      <image:caption>Evoking childhood memories, this 6.02 carat Fancy Intense Yellow-Green Pear shaped diamond is suspended from a sautoir of brilliant and baguette shaped white diamonds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593794794545-N6UX82BSL2E7CWQUFMLX/3.21+FVPP.png</image:loc>
      <image:title>Privé - Paradiso</image:title>
      <image:caption>From Dante’s Inferno to Paradise, as if Heaven sent, this 3.21 carat Fancy Vivid Purplish Pink Pear-Shaped Diamond ring is mounted in pink gold and gently embraced by 36 pink pavé diamonds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593795521005-06SCWP9NXBLQC205S1JT/Tudor%252B%252526%252BPink%252BPassion.jpg</image:loc>
      <image:title>Privé</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594379322575-0QHI04OPHXWQ09WUU4AJ/BD60_03emeraldbangle.jpg</image:loc>
      <image:title>Privé - Twister</image:title>
      <image:caption>Twisting gently around the wrist, this elegant bracelet combines Emerald Cut Emeralds, Emerald Cut and Pear-Shaped white diamonds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593796636378-KFQ897Q2YL74WIZXP2ZS/7.71ct%2BFIY.jpg</image:loc>
      <image:title>Privé - Bam</image:title>
      <image:caption>For when impressions count, this 7.71 carat Fancy Intense Yellow Square Cut Diamond ring, flanked by two Rectangular side stones totalling over one carat, has the wow factor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593796524776-7TQ58G32N5APL42YJ7RG/6.02%2BFVY%2BPears.jpg</image:loc>
      <image:title>Privé - Daisy Dreams</image:title>
      <image:caption>These delicate earrings with two 3.01 carat Fancy Vivid Yellow Pear Shaped diamonds are complimented by six Pear-Shaped white diamonds of 4.08 carat and twelve white Baguettes of 0.46 carat.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593791498961-JI03Y8BZO90EAGG4VXVF/55%2BFVY%2BCollection.jpg</image:loc>
      <image:title>Privé</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594381150472-HHOXW28VCMEZT8AEF35N/Rose%2BGarden%2BRing.jpg</image:loc>
      <image:title>Privé</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594381112013-GTRRMGPXN8W8N92AYU41/image-asset.jpeg</image:loc>
      <image:title>Privé</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1599559527748-9GEXT1QYDV9NSERFCTH3/3+rings.jpg</image:loc>
      <image:title>Privé - The Lotus Rings</image:title>
      <image:caption>The lotus flower, personifies fortune and grace. With its roots latched below the water, it submerges every night into and re-blooms the next morning. These elaborate rings are set with rubies, sapphires and white diamonds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593796912236-04OY1GW4YN14XCEQLBBI/4.jpg</image:loc>
      <image:title>Privé - Mitra</image:title>
      <image:caption>Exuding light, these stunning earrings are a bold expression of love, with 5.40 carat of Fancy Vivid Yellow Emerald Cut Diamonds, enveloped by 72 Trapeze Cut Diamonds 6.28 carat, four Triangular Diamonds 0.57 carat and two Square Cut Diamonds 0.35 carat .</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1599559972365-YY3S85CWV96V8DXBKOUP/4.42+FOB.jpg</image:loc>
      <image:title>Privé - Cognac Caress</image:title>
      <image:caption>Pink pave diamonds surround two dazzling Fancy Orange-Brown round brilliant cut diamonds totalling 4.42 carats.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593796769252-UPUXQE5T3O40U8GYC4IT/1.24%2BFVPP.jpg</image:loc>
      <image:title>Privé - Pretty in Pink</image:title>
      <image:caption>This pretty ring holding a 1.24 carat Fancy Intense Purplish Pink Diamond is flanked by four Emerald Cut Diamonds 0.99 carat and 18 pavé diamonds .</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594384655080-OTS1YZJTOHSU0QFV3IGF/1.06%2BFIPP%2Bno%2Bboucheron.jpg</image:loc>
      <image:title>Privé - The Art Deco</image:title>
      <image:caption>This sophisticated Art Deco inspired ring holds a 1.06 carat Fancy Intense Purplish Pink Brilliant Cut Diamond with 184 Round Cut white diamonds and fine lines of black enamel .</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593608278079-6SOQYOWA3IFJGWDXYC0Z/Yellow+diamond+earring+with+drop+mixed+cut+diamonds.png</image:loc>
      <image:title>Privé</image:title>
      <image:caption>3.03 &amp; 3.46ct Fancy Vivid Yellow Brilliant Cut Diamond Earrings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593609579257-G386KDMQRKI5KHQ12958/3.01+Image+-+No+Boucheron.jpg</image:loc>
      <image:title>Privé</image:title>
      <image:caption>3.01ct Fancy Vivd Orange Round Cornered Modified Brilliant Cut Diamond Ring</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594727143448-S4BQSGHHBTSQD4RBE9UV/3.13%25252525252BFVB%25252525252BRing.jpg</image:loc>
      <image:title>Privé</image:title>
      <image:caption>3.31 ct Fancy Vivid Blue Cut-Cornered Rectangular Step Cut Diamond Ring</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594727199296-MXL8DD3XZ7DVFBJGWNC7/BD14_1b.jpg</image:loc>
      <image:title>Privé</image:title>
      <image:caption>Approximately 12 carats Heart-Shape Fancy Multi-Colour Diamonds</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593610020457-H03GI3ICDXKNLMBLJZKB/FDB+Necklace.jpg</image:loc>
      <image:title>Privé</image:title>
      <image:caption>3.48ct Fancy Deep Blue Pear Cut Diamond Necklace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1593610121477-L7J01ZK0SYF2U5V8XEKM/FDB+Earrings.jpg</image:loc>
      <image:title>Privé</image:title>
      <image:caption>1.82 &amp; 1.73ct Fancy Deep Blue Pear Shaped Diamond Earrings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1592396461332-OSXFM6H5V07MFXQEI4VW/1.72%25252Bpink.jpg</image:loc>
      <image:title>Privé</image:title>
      <image:caption>1.72ct Fancy Deep Pink Square Cut Diamond Ring</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1592224712539-OQKZRWQ8HS8S92AUUM0K/IMG_4515.jpg</image:loc>
      <image:title>Privé</image:title>
      <image:caption>3.50ct Fancy Vivid Yellow Green and Fancy Intense Pink Square Cut Diamond Ring</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1592224452728-8KHJ3FCA8SSSETIETGDG/IMG_4499.jpg</image:loc>
      <image:title>Privé</image:title>
      <image:caption>4.07ct Fancy Vivid Yellow Emerald Cut Diamond Ring</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amma-group.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-20</lastmod>
  </url>
  <url>
    <loc>https://www.amma-group.com/news</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1598870855953-Z2T0WH970MMUQVRITB81/FT%2Bcoloured%2Bdiamonds.jpg</image:loc>
      <image:title>News</image:title>
      <image:caption>Image: Laurent Boeki</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1598877492207-5OEJ29ZV2MQSHIA2YPXH/FT%2BArgyle%2BDiamonds%2BImage.jpg</image:loc>
      <image:title>News</image:title>
      <image:caption>Courtesy Rio Tinto</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1598877528016-DUSQDZGYIIYMNUBXQBHO/Investing%2Bin%2Bdiamonds%253F%2BGood%2Bluck%2Bgetting%2Bprices%2B-%2BCNBC.jpg</image:loc>
      <image:title>News</image:title>
      <image:caption>Jeffrey Hamilton | Stone | Getty Images</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1621245702402-57QSAKIA38CO52N8Z08K/Aurora+Pyramid+of+Hope.jpeg</image:loc>
      <image:title>News - Make it stand out</image:title>
      <image:caption>The Aurora Pyramid of Hope</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1598870248369-BR5BG1VC253DUNHTBSWL/philip%2Band%2Bmahyar%2Bimage.jpg</image:loc>
      <image:title>News</image:title>
      <image:caption>Image: Sim Kanety Clark</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1598885134023-OKHWSWRRRRR4Z8CPW6V2/55%2BFVY%2BCollection.jpg</image:loc>
      <image:title>News</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1598877731363-O8EV3AP0ZO4ZFBGGNEK8/Oppenheinmer-blue-diamond-christies.jpg</image:loc>
      <image:title>News</image:title>
      <image:caption>Courtesy Christies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1598886313516-MN43F4MKDSF6VS8GBB1R/set%2Bof%2Bfive%2Bpro.%2Bimage.jpg</image:loc>
      <image:title>News</image:title>
      <image:caption>Image: Amma Group</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1598886111969-I4BP4YP2JKSCID7WRZ7T/118ct%2Bdiamond%2BCNBC.jpg</image:loc>
      <image:title>News</image:title>
      <image:caption>Courtesy Sotheby’s</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1598886682749-5HIIMPVM441TYV0AHR5C/2015argylediamondtender.jpg</image:loc>
      <image:title>News</image:title>
      <image:caption>Courtesy Rio Tinto</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amma-group.com/asset-management-agree-form</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-30</lastmod>
  </url>
  <url>
    <loc>https://www.amma-group.com/cookies-and-privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-22</lastmod>
  </url>
  <url>
    <loc>https://www.amma-group.com/industry-press</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1592299655442-J3D9N7PL34IBB8W1LAH3/FT+1.PNG</image:loc>
      <image:title>Industry Press</image:title>
      <image:caption>FT Lex (Page 1)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1592299768107-2P4M92KTUG755DD1TLHU/FT+2.PNG</image:loc>
      <image:title>Industry Press</image:title>
      <image:caption>FT Lex (Page 2)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1592300153859-MSPZD4BEOD8I5DOXN0QA/Screenshot+2020-06-16+at+10.34.50.png</image:loc>
      <image:title>Industry Press</image:title>
      <image:caption>January 7, 2010 Out of the Blue, Prestige and Riches By GUY TREBAY (Page 1)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1592300321692-HWW3RM36VST821711SY6/Screenshot+2020-06-16+at+10.36.41.png</image:loc>
      <image:title>Industry Press</image:title>
      <image:caption>January 7, 2010 Out of the Blue, Prestige and Riches By GUY TREBAY (Page 2)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1592300346300-VQTXQO1C68D1XHOTHHR4/Screenshot+2020-06-16+at+10.37.13.png</image:loc>
      <image:title>Industry Press</image:title>
      <image:caption>January 7, 2010 Out of the Blue, Prestige and Riches By GUY TREBAY (Page 3)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1592300433403-Z0UXDFT3CNX8U2F0IC55/Screenshot+2020-06-16+at+10.40.17.png</image:loc>
      <image:title>Industry Press</image:title>
      <image:caption>January 7, 2010 Out of the Blue, Prestige and Riches By GUY TREBAY (Page 4)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1592300854265-RIYNCASQ9GH6K5JTWHA3/Screenshot+2020-06-16+at+10.45.25.png</image:loc>
      <image:title>Industry Press</image:title>
      <image:caption>ES Magazine, Godfrey Barker (Page 1)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1592300890135-I1RE351X9ZVOW5JZVLOM/Screenshot+2020-06-16+at+10.46.33.png</image:loc>
      <image:title>Industry Press</image:title>
      <image:caption>ES Magazine, Godfrey Barker (Page 2)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1592300922422-9F5PZ517TBP89ISPAM0N/Screenshot+2020-06-16+at+10.46.47.png</image:loc>
      <image:title>Industry Press</image:title>
      <image:caption>ES Magazine, Godfrey Barker (Page 3)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1592300949734-OQ69P4M1V8LKY3K1U5YU/Screenshot+2020-06-16+at+10.46.09.png</image:loc>
      <image:title>Industry Press</image:title>
      <image:caption>ES Magazine, Godfrey Barker (Page 4)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amma-group.com/asset-management-newsletter</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-08</lastmod>
  </url>
  <url>
    <loc>https://www.amma-group.com/collaborations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594376436320-EN2GAW5KMJYLAY12HKWY/blue+lotus.jpg</image:loc>
      <image:title>Collaborations - The Blue Lotus</image:title>
      <image:caption>The Persian Goddess of Water is embodied in the Lotus Blue set with three fancy deep blue pear-shaped diamonds - glistening and full of serenity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594198709022-B7JWEJWQ6VTTX67PMZUM/Lotus+Necklace.png</image:loc>
      <image:title>Collaborations - Lotus Flower Collection</image:title>
      <image:caption>The lotus represents purity while radiating beauty and grace. In this design the colours of the diamonds have been chosen for their special meaning. In many cultures, the lotus symbolises nature’s secrets, here represented by coloured diamonds. The wonderful transformation of the lotus opening at sunrise and closing at sunset symbolises the act of creation and re-birth. The white and pink colours represent purity and devotion, whilst green signifies the gift of renewal. The 2.05 carat Pear-Shape Fancy Intense Pink Diamond within a lotus flower pendant set with brilliant cut colourless diamonds to a pave set diamond ring holding a Fancy Intense Yellow-Green Pear-Shape Diamond weighing 6.02 carats.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1599164624728-J4Q1PFJB8IT5GJBNCRPM/Asprey+flower+ring.jpg</image:loc>
      <image:title>Collaborations - The Flower Ring</image:title>
      <image:caption>Set with fancy vivid blue, purple-pink, green, yellow and yellow-orange coloured diamonds totalling over 5 carats and surrounding a 1.34 carat D colour, brilliant cut centre stone, this stunning ring is an expression of flowers in all their bloom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594198971489-DSEZAW95O9ULLBK4CZM8/BD1_16c_pinkdia.png</image:loc>
      <image:title>Collaborations - Lotus Flower Necklace &amp; Earrings</image:title>
      <image:caption>Set in the Lotus design, the three exceptional Blue Diamonds, which symbolise water, are identical in colour and shape, a rare occurrence created by earth. The lotus is highlighted by pink diamonds, as a symbol of love and romance. The purity embedded in the creation is believed to bring happiness to it’s wearer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594717436056-IN5IVU9X40SD5JOCXHG3/JRG02836ZD%2Bcopy.jpg</image:loc>
      <image:title>Collaborations - Fancy Vivid Orange</image:title>
      <image:caption>Fancy Vivid Orange Round-Cornered Square Modified Brilliant Diamond.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594378758096-1RXTXL271FBZ1GA0V98U/JRG0284453.jpg</image:loc>
      <image:title>Collaborations - Fancy Intense Purplish Pink</image:title>
      <image:caption>1.06 carat Fancy Intense Purplish Pink Round Brilliant Cut Diamond.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594377963516-60684M4XR61ZAHYEQLDM/FDB+Necklace.jpg</image:loc>
      <image:title>Collaborations - Fancy Deep Blue</image:title>
      <image:caption>Fancy Deep Blue Pear Modified Brilliant Cut Diamond.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594377927485-BV62MG777D8EKLLPMT2R/FDB+Earrings.jpg</image:loc>
      <image:title>Collaborations - Fancy Deep Blue</image:title>
      <image:caption>Fancy Deep Blue Pear Modified Brilliant Cut Diamonds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594378792715-1PUQ33DRI9G0GKULOF1F/JRG0284353.jpg</image:loc>
      <image:title>Collaborations - Fancy Intense Pink</image:title>
      <image:caption>2.05 carat Fancy Intense Pink Pear Modified Brilliant Cut Diamond.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594377048957-EGNUXWQLMH49RP5DDXBA/BD1_01.png</image:loc>
      <image:title>Collaborations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594377071943-NHV6SIOLOG0CRDQ6SXE3/BD1_02.png</image:loc>
      <image:title>Collaborations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594377088271-9C9W74SPZDA4D94YKVJD/BD1_04.png</image:loc>
      <image:title>Collaborations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594377107585-X83DUS0HZ3ZQS2MTN903/BD1_05.png</image:loc>
      <image:title>Collaborations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594377126449-OXULHQ1TUDJKW4CXDPW2/BD1_06.png</image:loc>
      <image:title>Collaborations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594377143906-GN7P420TZC2059C4KU3R/BD1_07.png</image:loc>
      <image:title>Collaborations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594377161351-EN3EV5ALV38HB7VJD5B4/BD1_08.png</image:loc>
      <image:title>Collaborations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594377191836-6HTU0NTNSSGVWFEJHKSM/BD1_09.png</image:loc>
      <image:title>Collaborations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594377211490-RG3G6W36KGS5XF0CC8KB/BD1_09b.png</image:loc>
      <image:title>Collaborations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594377231795-GC94O7LXU10PHYMALO5H/BD1_09c.png</image:loc>
      <image:title>Collaborations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594377251956-PTGQVCD7SMQSUPNV9A7A/BD1_10.png</image:loc>
      <image:title>Collaborations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594377274253-H13HNA28UB971XDCD240/BD1_14.png</image:loc>
      <image:title>Collaborations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594377295650-H6TH6IUP3V38VDWWTKP0/BD1_15.png</image:loc>
      <image:title>Collaborations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594377336501-EVTLFYBZXM1F470AHTX1/BD1_16.png</image:loc>
      <image:title>Collaborations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594377353928-1GSV098XNE116N3U1IBK/BD1_17.png</image:loc>
      <image:title>Collaborations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec7d2ef9ecc286d1e23047f/1594377372035-IFK00EFXQ3HAY5Q7F9L4/BD1_18.png</image:loc>
      <image:title>Collaborations</image:title>
    </image:image>
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