Advisory Services
Elegant Solutions: Bridging Your Knowledge Gaps
Business effectiveness and brand building for the luxury goods and financial services sectors. Providing analysis and advice on creating solutions that have a positive, long lasting impact on gross margin, revenues and growth.
Using the latest business and marketing rigour, our knowledge and expertise illuminate paths to success, delivering profitable growth for your company.
Advisory Services
As companies grow, so too must their knowledge. Organisations are faced with the dilemma of how to bridge knowledge gaps in order to continue or even surpass their desired growth trajectory. The obvious solution is to employ someone who has that knowledge, however this can be costly, permanent and therefore not without risks.
Most organisations come to us because:
We have in-depth knowledge and experience in luxury goods
We offer a solution that negates a long-term commitment
We provide the knowledge and tools to meet your growth aspirations
AND most importantly, we train your staff so that going forward, they can apply these newly learnt skills, using the tools that we provide.
This cost effective solution enables your teams knowledge to grow at the point when your company is expanding.
We consider each project as bespoke as your business and delve under the surface to unearth the nuances that make your company unique. Much like the rarest of coloured diamonds, we understand that your customers are multi-dimensional and that a ‘one-size-fits-all’ approach to the luxury goods industry, will just not work.
Our team is skilled across many departments, providing expertise on strategy, finance, stock, marketing, distribution and sales. Our end goal for you is extremely focused: increased gross margin, revenues and growth, whilst ensuring your team learns the new found skills to continue your growth aspirations.
Previous Clients
Amma Group initially set-up a partnership with Asprey International to supply coloured diamonds to the retailer. It was very quickly recognised that Amma Advisory services would also be beneficial to the company. Initially this took the form of regular sales training and a new international commission structure for the retail staff.
As with so many retailers, ageing stock can be problematic with money tied up and an inability to invest in product that could deliver the profitable growth desired. Therefore Amma Advisory set up an obsolescence programme to help reduce the ageing stock. Once this was done, Asprey International was able to invest in new products which were designed, sourced and manufactured through Amma Group. The Lotus Collection, as it was known, was a great success and completely sold out.
Finally, Amma Advisory ran regular educational programmes for top clients, UHNW and high net worth individuals with the focus on coloured diamonds and high jewellery pieces.
Amma Advisory was brought on-board to provide contextual information and training on coloured diamonds. Initially with mystery shopping and price comparisons from the world’s most important players in the coloured diamond retail market; Amma Advisory then followed up with presentations to the high jewellery division and sales training for the retail staff.
Following this, Amma has been involved in several collaborations on a number of high jewellery pieces which were designed and sold through Boucheron.
Knowing your company, means also knowing your competitors and the market you are in.
Amma Advisory was asked to perform qualitative research on Faberge and its main competitors. Through measured questioning the purpose was to build up a picture of the company associations and correlations, taking advantage of gaps and opportunities.
Following the presentation of our findings, Amma Advisory was also asked to run a number of in-store trainings of coloured diamonds for retail staff.
Amma Advisory was asked to provide in-depth coloured diamond training for retail staff, prior to collaborating on a client exhibition of some of the worlds most magnificent stones.
What People Are Saying
“I had the pleasure to collaborate with Philip and Mahyar. On top of being very nice gentlemen, they have an incredible know-how on coloured diamonds and have a strong sense of service. Their collection is amazing. Working with them is always a pleasure.”
— Thierry Lamouroux, International Sales Director, Boucheron
“Sally-Ann Farrington is an outstanding marketer with the perfect combination of analytical, strategic and tactical abilities”
— Professor Mark Ritson
