Celebrating 13 Years
In 2007 the likes of Facebook, LinkedIn and Twitter had just begun their journey; the first iPhone was less than a year old and many organisations were still grappling with the transition from paper to email.
In that same year, in the midst of the ‘Global Financial Crisis’, Philip Baldwin and Mahyar Makhzani both with extensive experience in the world of luxury, decided to set up their first Fund specialising in fancy coloured diamonds, targeted at qualified investors.
“It was the strong demand in coloured diamonds combined with a general opacity and inefficiency in the pricing of these alluring stones which compelled us to set-up Amma”
13 years on and we find ourselves in the midst of another crisis, but unlike any we have seen in our lifetime. One of the founding beliefs when setting up the first fund was that due to the rarity and scarcity of coloured diamonds, they would remain strong during economic downturn. Whilst the last ten months have not only proven challenging, but have also been the downfall of many seemingly stable organisations, we are pleased to say that coloured diamonds have retained their value, as backed up by recent auction results.
Having recently celebrated our anniversary, we wanted to take the opportunity to announce the launch of our new website, social platforms and our Environmental, Social and Governance (ESG’s) intention which is ‘To partner with organisations to create an ecosystem that aims to improve social, economic and environmental factors within the diamond and precious stone industry by 2030.’
We also wanted to thank those who have helped us on our journey - to our friends at Atlas and Eclipse Consulting who didn’t shy away when we challenged the ‘norms’ of Fund Management; to Argyle Pink Diamonds, who invited our relatively unknown organisation to become part of their Tender process and to amongst others, Vivienne Becker and Robert Frank who have recognised the newsworthiness of our story - thank you!
Amma Group now also includes Amma Privé, which creates exquisite bespoke jewellery and Amma Advisory, which offers expert analytical, strategic and tactical advice for the luxury sector.
Thank you to you all,
Philip and Mahyar
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